PES Films latest spot for Honda, “The Power of Ridgeline” uses a technique PES describes as long-exposure stop-motion, which combines both live action and animation. Shooting each frame over three or four seconds, gives the look of a time-lapse film but with a more considered, stylised feel.
The ad shows six Honda Ridgeline trucks hauling materials to construct what appear to be five distinct construction projects, including a playground, a garden and a motorcycle racing track. But as the camera pans out, the scenes come together to spell out "Honda" as a voiceover declares, "If you can dream it, you can do it."
Creative Credits:
Honda "The Power of Ridgeline": 60
Directed by PES
Advertising Agency: RPA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Director: Sarah Bates
Creative Director: Rahul Panchal
Sr. Art Director: Suzie Yeranosyan
Copywriter: Romero Ramirez
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producer: Joshua Herbstman
Production Company: RESET
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Executive Producer/Bidding: Jen Beitler
Producer: Greg Schultz
Director of Photography: Eric Adkins
Production Designer: Damon Fortier
Assistant Art Director: Josh McQueen
Animation Supervisor: Eileen Kohlhepp
Animators: David Braun, Javan Ivey, Brandon Lake, Dillon Markey
Animation Assistant: Ponch “Chino” Arellano
Dragonframe Operators: Calvin Frederick, Matthew Philip Hazelrig
VTR: Andrew Rozendal
Wardrobe: Cris Aruajo
Editorial Company: Union Editorial
Editor: Jim Haygood
VFX & Finishing: A52
VFX Supervisor & Lead Flame Artist: Andy Barrios
Flame support: Andy Davis
CG Supervisor: Adam Newman / Andrew Romatz
PreVis Supervisor: Dan Gutierrez
PreVis Editor: Gladys Bernadac
Colorist: Paul Yacono
Executive Producer: Patrick Nugent
Head of Production: Kim Christensen
Producer: Zach Wakefield
Color Producer: Jenny Bright
Sound Design Co.: Factory, UK
Sound Designer: Jon Clarke
Audio Producer: Lou Allen
Audio/Final Mix: Lime Studios
Mixer/Engineer: Dave Wagg
Executive Producer: Susie Boyajan
Shot at Sony Pictures Studios, Culver City, CA, on Stage 30 (aka the "Esther Williams" Stage)
via: BlinkInk