Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Nike
Philip Jacobson, Asya Shustitskaya, Tatiana Khydyakova
Instinct
Creatives: Nikolai Fabrika, Olga Veretinskaya, Maxim Demkin
Producers: Anna Chaplygina, Tatyana Chepko
Accounts: Natalya Yasonova, Elena Tochilkina
Social: Darya Tulupova, Alexandra Surina
Street art partners: Zuk Club