Volvo recently launched this new campaign for the new S90 luxury sedan, celebrating those who follow their own paths. The opening film draws inspiration from the words of the legendary poet, Walt Whitman, and his "Song of The Open Road."
Narrated by the actor Josh Brolin, who brings sincerity and intensity with his voice, the story follows a writer searching for inspiration away from the confines of daily life. The open road offers the writer the opportunity for adventure.
The campaign for the S90 is the latest installment of Volvo's "Our Idea of Luxury" theme, first introduced in 2015 with the XC90 model. The campaign story and related elements will be featured across a variety of platforms, including television, radio, print, social, and digital, during 2016 and beyond.
Volvo has defied convention in reinventing its new car line-up and its advertising with its non-linear storytelling from Grey.
Niclas Larsson, accomplished Swedish director, and Jeff Cronenweth, Academy Award nominated cinematographer contributed to the work. Award-winning composer for Hollywood, Dan Romer, did the music.
Creative Credits:
Ad Agency: Grey NY
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt O’Rourke
Art Director: Denise O’Bleness
Copywriter: Walt Whitman
Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman/Erik Iverson
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Ben Dorenfeld
Production Company (location): Iconoclast / Anonymous
Director: Niclas Larsson
Director of Photography: Jeff Cronenweth
Editor (person & company): Alvaro Del Val, UpperCut
Music/Sound Design (person & company): Dan Romer, Composer / Alvaro Del Val, UpperCut
Principal Talent: John Meyer