With college football right around the corner, DISH along with ad agency, Havas WW Chicago are inviting us, and some of our favorite college football all-stars to relive our glory days through the convenience of the DISH anywhere app. The new campaign features beloved college football stars Matt Leinart, Heath Shuler and Brian Bosworth (who all flopped in the pros) and gives them an opportunity to go back to their prime with the anywhere app.
The first spot launched this week which with the second spot coming later next week, will feature another surprise college-footballer. The campaign will consist of two broadcast spots as well as run across radio, digital, social and print and will continue to rollout more content throughout the season.