John Lewis’ Tiny Dancer shows you can let life happen with Premier Home Insurance in it's latest commercial. adam&eveDDB has created a new campaign for John Lewis Insurance featuring a young girl dancing with unbridled passion through her home — putting her family’s possessions in jeopardy as she goes.
The ad, Tiny Dancer, celebrates the idea that with John Lewis Premier Home Insurance you could be protected, no matter what is happening in your home. It is the second film to deliver the John Lewis Insurance campaign idea: ‘If it matters to you, it matters to us’.
Margaret Burke, Head of Marketing, Financial Services at John Lewis, said: “The advert is heart-warming and features an iconic song, but most importantly it reminds viewers that John Lewis Home Insurance can offer peace of mind, allowing them to enjoy family life — knowing that they have protection in place, they can simply let life happen. Our campaign encapsulates this perfectly.”
“Every little girl has been that little girl and every little boy has done something similar. You would be hard pushed to find someone who can’t relate to this scene”, added Rick Brim, ECD, adam&eveDDB.
The 90s film breaks on YouTube on Friday 21st August and on TV from Saturday 22nd August. It will also run in cinema. The campaign encompasses print, digital and D
Behind the scenes...
Advert Credits:
Project name: Tiny Dancer
Client: Margaret Burke, Head of Marketing, Financial Services at John Lewis
Chief Creative Officer Ben Priest
Executive Creative Directors Richard Brim
Copywriter: Jo Cresswell
Art director: SianCoole
Planner: Tom Sussman
Media agency: ManningGottlieb OMD
Media planner: JamesParnum
Production company: Blink
Director: DougalWilson
Editor: Joe Guest @Final Cut
Post Production: MPC
VFX Supervisor: Tom Harding
Colourist: Jean Clement-Soret
Executive Producer: Julie Evans
Post Producer: Hannah Ruddleston
Soundtrack name and composer: Tiny Dancer – Elton John
Audio post-production: Anthony Moore @ Factory