Sony puts the power of its MHC-V7D speakers to the test via the mind-blowing visual science of Cymatics.
Working with the hit song by Kiesza — Hideaway, Cymatics brings the MHC-V7D to life, creating visuals from the sound pressure allowing you to feel its sound waves and see its Incredible base and lighting in action through a series of visuals created by director Cole Paviour and innovation architect Yifei Chai.
Using resonating sand, dancing paint, sonic water sculptures and ferrofluid the various visual experiments are designed to coordinate with the instruments, sound spikes and vocals of Hideaway, mimicking the song’s journey from its dark and quiet beginning in the woofer, towards a final visual crescendo which sparks to life the science of sound.
Creative Credits:
Advert title: See the Music
Campaign name: See the Music
Advertiser: SONY
Brand: SONY
Media: Print
Industry: Electronics
Advertising Agency:Unit9, USA
Executive Creative Director:Neel Majumder
Art Director:Fred Allsop
Production:Image Work, USA
Director:Cole Paviour
Creative Partner:Michelle Craig
Executive Producer:Andrew Davies
Producer:Harry Starkey-Midha
Production Assistant:Kane Philips
DoP:Carl Burke
1st AD:Elliott Tagg
Tech Team:Yifei Chai, Yu-Chang Chou, Duarte Aragao
Focus Puller:Job Reineke
Phantom 2k Operator:Jason Berman
DIT:Jason Berman
Gaffer:Sol Sahati
Grip:John Kolthammer
Lighting Technician:Genki McClure, Max Halstead
Construction:Peter Harris
Runner:Craig Bruce, Jonny Andrews
Driver:Craig Bruce
Editor:Alex Burt