For the launch of its special Knacki® FootBall — small meat balls that look like footballs — Herta™ has placed a vending machine that offers these meat balls for free. But what people didn't know, was that they had to play a match inside the vending machine against the Belgian football legend Leo Van Der Elst. Discover how people reacted when they found out that they had to play in the world's smallest football stadium.
Creative Credits
Advertising Brand: Knacki Football
Advert title: The Football Machine
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play