People expect certain things to be bland: saltine crackers, the DMV, CSPAN, high school reunions more than 20 years after high school, and financial commercials. Are these kind of ads just uninteresting because finance itself isn’t particularly exciting? Or is it possible that advertisers just haven’t given these ads the chance to be meaningful?
This was the question Zandrak got to tackle this past month during our latest spot, "Where First," a commercial for Dale Frank Financial Services. Going into this project, we were prepared for the massive challenge of trying to find something personable about finance and retirement planning; but what we quickly found out is that the challenge was really only an imagined one...Read more behind the scenes and spot details here.
Creative Credits:
Production: Zandrak
Director- Charles Frank
Producer- Andrew Hutcheson
Writer- Kyle Harper
Gaffer- David Brickel
Key Grip- Adam Silverstrim
Cinematographer- Kunitaro Ohi
1st Assistant Camera- Kevin Beuschen
Production Designer and Actress (Young Wife)- Rachael Currie
Location Manager- Ben Madeires
Actor (Young Husband)- Dylan Grunn
Actor (Older Husband)- Mark Davies
Actor (Older Wife)- Dawn Frank