TV commercial for Bully Zero Australia Foundation from the brain and pen of ad guy Pat Langton, who works for leading independent Melbourne ad agency Magnum Opus, who has contributed a new TV ad for free to a leading anti-bullying organisation.
With the assistance of production company VisualKin, Pat directed the very visual TVC about 2 years ago and after trying many potential outlets finally found a great organisation to use it called Bully Zero Australia Foundation (www.bzaf.org.au). The ad will run on Australian TV for the next 4 weeks on Channel 10, 1, 11 and Channel 7.
"We acknowledge and congratulate Pat Langton/Magnum Opus for all their hard work to deliver an commercial that shows a compelling messages about the dangers of cyber bullying. With their support we are a step closer to a safer nation for every generation." Oscar Yildiz CEO Bully Zero Australia Foundation
Speaking from the agency’s Cremorne headquarters, Pat said:
“Cyber bullying is growing in prevalence and can be just as harmful – perhaps even more so – than actions which we would all recognise as more traditional bullying on the playground. The nature of social media means that untruths and persecution can thoughtlessly spread like wildfire within a school or suburban community, and can result in distress, isolation, and even, tragically, self-harm and suicide. This is just one small step to stress to the target audience that bullying in any form is very much not OK under any circumstances.”
Creative Credits:
Agency: Magnum Opus
Client: bzaf.org.au
Directed by: Pat Langton
Visual effects: Matt Langton
Production: VisualKin.com