On the International Day of Families, we launched this campaign to promote fertility and birth rates in order to encourage people to rethink the issue of having children, with the firm idea that it is possible to reconcile work and family life.
Fatherhood is not a burden, let alone if you can enlist the help of a trustworthy nanny to care for your children at a certain time or on a regular basis.
The Credits:
Advertising Agency: La Fuerza Digital Advertising, Madrid, Spain
CEO: Marimar Ruiz
Creative Directors: Willy Roda, Raúl Cirujano
Co-Founders: Fabián Ramirez, Miguel Rosa, Cristian Triviño
Production Company: Somos 5
Director: Nacho Herrán
DP: Fran Condor
Producer: Azu Burdeos
Audio & Sound: Javier Garrido
Production: Elsa Moya, Mercedes Gonzalez
Art Director: Carlos Barea
Makeup: Minerva Min
Editor: Natalia Morales
Post production: Alfredo Lobo