The latest from adidas Originals and international creative agency Lloyd&Co. — today, they’ve launched an integrated campaign to celebrate adidas Originals' newest collaboration with music mogul Pharrell Williams: adidas Originals = PHARRELL WILLIAMS Pink Beach. Following the success of their first collaboration, the brand has partnered with Lloyd&Co. to bring Pharrell's vision to life once again for his Pink Beach collection.
Inspired by the magic of island culture and shot by renowned photographer Viviane Sassen, the campaign features dark-skinned models on pink sand beaches — showcasing the colorful yet tranquil aesthetic of the collection — through digital video and still imagery.
