AIL, the Italian non-profit association fighting against leukemia, lymphomas and myelomas, in its 40 years of research has reached an extraordinary achievement: transform child leukemia from a 100% death rate to just 20% of the cases. In fact, 8 children out 10, today actually defeat the disease.
The TV commercial focuses on this successful achievement, turning the situation around, proving how much more work still has to be done, for a complete success over all blood diseases.
Creative Credits:
Advertising Agency: J. Walter Thompson, Rome, Italy
CEO / Chief Creative Officer: Sergio Rodriguez
Chairmain / Chief Creative Officer: Enrico Dorizza
Executive Creative Director: Flavio Mainoli
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
Director: Igor Borghi
Executive Producer: Valeria Della Valle
Client Service Director: Cristina Barbiero
Producer: Fabrizio Razza
Editor: Stuart Greenwald