FIAT proudly worked with world-renowned falconer, Jacques-Olivier Travers of FREEDOM, a game-changing conservation movement that supports and protects threatened birds of prey, to help create this video; co-directed by a rare, white-tailed eagle.
The 124 Spider gives you a feeling of freedom that’s even more fun than flying. Turns out we’re not the only ones who feel that way.
Behind the scenes in Italy below,
The Credits:
Ad Agency: FCB Chicago
Chief Creative Officer: Todd Tilford
VP, Creative Director: Gustavo Dorrietto
Associate Creative Director: Marinna Ruiz
Executive Producer: Jenny Hoffman
Manager of Business Affairs: Kelly Lenthe
EVP, Group Management Director: Kelly Graves
VP, Management Director: Brooke Ward
Senior Editor: Steve Immer
Post Production: Lord + Thomas
Production: Pulse Films
Director: D.A.R.Y.L. —Edward Lovelace and James Hall (director team)
Other partners: Freedom Conservation
Directors of Photography: Roi, Victor, Fletcher (white tailed eagles)
Music: Wyclef Jean — "Free Like a Bird"