State Farm looks to the future with the latest chapter of the popular 'Born to Assist' campaign. "Future of the Assist," a new: 60 commercial, will air during the 2014 NBA Playoffs.
"Future of the Assist" centers on the important task of inspiring the next generation of great assisters, picking up where the campaign's previous outing, "Heritage of the Assist," left off. Having explored the history of the assist in "Heritage," "Future" finds Chris and Cliff Paul intent on passing down the ways of the assist to Lil Chris and Lil Cliff. The two younger Pauls, both played by Chris Paul Jr., prove themselves to be true prodigies. Lil Chris earns attention for his signature "alley-oop de doop," and Lil Cliff begins insuring tree-houses from his own State Farm "branch."
The spot ends with a special "Cliffhanger" cameo from Stephen Curry, the record-breaking point guard for the Golden State Warriors. Curry appears with a man who may be his own long lost twin, suggesting that a little assist goes a long way, no matter where it comes from.
Creative Credits:
Brand/Client: State Farm
Campaign Title: State Farm NBA
Spot Title: “Future of the Assist”
Agency: Translation
Founder/CEO: Steve Stoute
Group Creative Director: Chris Valencius
Group Creative Director: Jonathan Graham
Creative Director: Emily Sander
Art Director: Devin Sharkey
Art Director: Danielle Thornton
Associate Creative Director, Copywriter: James Cohen
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Assistant Account Executive: Stacia Andrews
Producer: Melissa Nagy
Production: Bob Industries
Directors: Dayton/Faris
Executive Producer: TK Knowles
Executive Producer: John O'Grady
Executive Producer: Chuck Ryant
UPM: Bart Lipton
Production Supervisor: Jackie Hamilton
Editor: Bikini Edit
Executive Producer: Gina Pagano
Producer: Brad Wood
Editor: Avi Oron
Assistant Editor: Gustavo Roman
Post EFX: Brickyard VFX
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Lead VFX Artist: Mandy Sorenson
On Set VFX Supervisor: Kathy Siegel
Media: OMD