In the new spot for Skechers “County Fair,” directed by kaboom’s Erik Moe, Skechers Relaxed Fit® representative Joe Montana cleans out a carload of prizes in football toss game after being taunted by a funfair worker in front of his daughter Lizzie. “Go get him, dad,” encourages Lizzie. And indeed he does.
“It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out,” says Montana.
Fondly recalling the shoot on the Santa Monica Pier, director eric moe recounts, “This was my third time as a copywriter or director working with Joe Montana. And whether it's attaching diodes and robotic arms to him for Sega, or having him sling hash at Joe's Diner for the NFL Network, the guy is always a pleasure to be around. Genuine and unaffected, kind to everyone on the set, you sometimes have to remind yourself he is the greatest quarterback to ever play the game, because he sure won't. Lizzie was as good under pressure as her father. It was a great day at the pier.”
Creative Credits:
Advertising Agency: mOcean
EVP: David Kleinman
Producer: Zach Lyall
Editor: Philippe Bergerioux @ mOcean
Animator: Suhee Hwang/Quico Encinias @ mOcean
Production Company: kaboom productions
Director: Erik Moe
DP: Alain Betrancourt
Executive Producer: lauren schwartz
Producer: Steven Sills
Post: mOcean
Editor: Philippe Bergerioux
Animators: Suhee Hwang/Quico Encinias
Mixer: Ben Freer @ Eleven Sound
Colorist: Dave Hussey @ Company 3