A 90-second video that spoofs the beautifully balanced modern woman who has it all—you know, that serene, jargon-spouting, upscale, hippie-chic, urban prototype seen in about 99% of commercials. It opens with a peaceful woman doing yoga in a sun-drenched loft and transitions to another journaling in her pajamas. But then, things get interesting as the scene abruptly shifts from fantasy mornings to the everyday experience of real women.
“According to science, most professional woman don’t have time for any of that,” states a woman while brushing her teeth. Do you know what 100% do have time for? “An organic breakfast in a bottle,” answers another woman, while drinking an Organic Balance in a speeding cab.
Creative Credits:
Advertising Agency: Humanaut, Chattanooga, TN
CREATIVE DIRECTOR: David Littlejohn
CHIEF STRATEGIST: Andrew Clark
ACCOUNT DIRECTOR: Elizabeth Cates
COPYWRITERS: Liza Behles, Andy Pearson
DESIGN DIRECTOR: Stephanie Gelabert
PRODUCTION COMPANY: The Bindery
DIRECTOR: Lance Kuhns
EXECUTIVE PRODUCER: Greg Beauchamp
PRODUCER: Bo Armstrong
PRODUCTION DESIGNER: Mho Brown
COLORIST: Guy Godfree
EDITOR: Annie Huntington, Fancy Rhino
MUSIC COMPANY: Skypunch Studios
COMPOSER: Carl Cadwell