Pepsi globally premiered a two-minute television commercial as part of the brand's 2014 football campaign — celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi — the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic song "Heroes".
Creative Credits:
Advertising Agency: 180LA, USA
Partner, Chief Creative Officer: William Gelner
Managing Partner, Chairman: Chris Mendola
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Associate Creative Director / Copywriter: Jason Rappaport
Associate Creative Director / Art Director: Mike Bokman
Copywriter: Joe Beutel
Art Director: Jaclyn Kritch
Head of Production: Natasha Wellesley
Executive Producer, Producer: Erin Goodsell
Director of Interactive Production: Christopher Neff
Senior Integrated Producer: Andrew Slough
Integrated Producer: Nili Zadok
Head of Account Services: Chad Bettor
Account Director: Sandy Song
Account Manager: Jessica DeLillo
Business Affairs Director: Loretta Zolliecoffer
Head of Design: Richard Harrington
Designers: Patrice Liu, Dan Pappas
Studio Design: Kyle Klinger