A List Sunglasses   +  European Ads

New campaign: KRYS CELEBRATES ITS 50TH BIRTHDAY WITH LES GAULOIS, France

In 2016, the chain of opticians Krys celebrates turning 50, the perfect opportunity to reemphasise its strong and unique brand promise: 'Krys, you’re going to love yourself'.
With a minute long anniversary film thought up by Les Gaulois agency and produced by Rudi Rosenberg, Krys is making its big return to the screen and is sending a message to the French public: it’s now been 50 years that Krys opticians have been taking care of our lives just as much as our eyes...

Creative Credits:
Advertised brand: KRYS
Advert title: "Before, I was there..."
Advertising Agency: Les Gaulois, Paris, France
Art Director: Pietro Sotgia
Copywriter: Eric Galmard
Published: March 2016
Production: Insurrection
Director: Rudi Rosenberg
Post-production: H R C L S