WNP developed this campaign for Aides through a multi-platform communication in a six weeks storytelling: social media to make AIDS talk, and national media to shut him up.
Let's make AIDS viral online to show his danger...in real life.
Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go.
A virus that uses the same tools as everyone else.
People meet on Tinder and Grindr ? AIDS is checked-in everywhere too.
Twitter users want more followers? AIDS follows everyone.
You all share your life stories on Facebook ? So does AIDS.
Want to show something on Instagram? Good, because AIDS goes to the same bars as you.
You're proud of your career on Linkedin ? Imagine a 32 million victims serial killer.
Let's let him talk....and then, let's get together to shut him up.
Creative Credits:
Advertised brand: AIDES
Advert title: I, AIDS.
Advertising Agency: WNP
City, Country: Paris, France
Agency website: www.wnp.fr
CEO WNP agency: Eric Delannoy
Digital Creative Director: Delphine Tabutin
Digital Creative Director: Marion Thiery
Art Director: Delphine Tabutin / Eleonore Renou
Copywriter: Marion Thiery
Photographer: Eleonore Reno
Production: WNP Studio
Director: Gautier Billotte
Sound: Chez Jean / CaleSon