Rather trust the professionals of the "Das WeltAuto" network. A new film signed DDB Paris for the used car program of the group Volkswagen.
In 2015, Volkswagen reties with its big tradition of movies dealing with the occasion and proposes a film generally known booster for Das WeltAuto, the used car program: Seat, Skoda, Volkswagen Utility, Volkswagen.
Fact is that the used car market weights 3 times more than the new, and the majority of its transactions is made between private individuals.
The film leans on this fear of the swindle inevitably felt at the time of buying a used vehicle to an unknown.
The film plays on the small daily lies of parents to their children to demonstrate funnily that everybody is sometimes ready to negociate with the truth to get its own away and that it might be better to appeal to a professional of the
Das WeltAuto network for the purchase of a used car.
Creative Credits:
Ad Agency: DDB, Paris
Executive Creative Director: Alexandre Hervé
Copywriter: Constance Godard
Art Director: Raphaël Ghisalberti
Agency Producer: Corinne Persch
Agency Supervisor: Alban Callet, Stéphanie Leray, Pierre Schmitt, Delphine Rigaud
Advertiser Supervisor: Jean-Baptiste Gendrot, Vincent Fialon, Sébastien Daudier
ProductionCompany: Carnibird
Producer: Juliette Desmarescaux
Director: Katia Lewkowicz
Sound Production: The