The Alzheimer League (Belgium) launches a new serie of ‘Simplified Stories’ to prevent dementia.
In cooperation with the University of Antwerp, the organization developed a new approach to make reading easier and more enjoyable: simplified books in order to fight early-onset dementia.
Creative Credits:
Client: Alzheimer Liga Vlaanderen
Contact: Hilde Lamers
Partner: Uitgeverij Borgerhoff-Lamberigts
Productiehuis: Thinkfish Media
Advertising Agency: DDB Brussels
Account Team: Silvie Erzeel, Anneleen Vande Voorde
CD: Peter Ampe, Odin Saille
Création: Tim & Stefan
Copy: Bart Van Goethem
Graphic Designer: Marlène Wautot
PR: Kenn Van Lijsebeth
Photos: Adam Kozlowski