Did you hear about the rose that grew from a crack in the concrete? See it in this new ad from W+K for Powerade featuring a young Derrick Rose riding his bike through the streets of Chicago, the ad is narrated by Tupac Shakur.
"You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. "On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun. Well, we are the roses. This is the concrete. These are my damaged petals. Don't ask me why. Ask me how."...Tupac Shakur
Credits:
Advertising Agency: Wieden + Kennedy
Production Company: Smuggler
Director: Jaron Albertin