Rae Morris, discovered by BBC Introducing, has recorded her version of The Beatles classic All You Need Is Love as the soundtrack to a film that inspires audiences to tell us what they love. The film includes iconic BBC shows and services like Doctor Who, Gardeners World, The Proms, Match of the Day, Strictly, Radio 1’s Annie Mac, Bake Off and the CBeebies Storytime App.
RKCR /Y & R has created, in collaboration with BBC Future Media, a new piece of digital functionality which helps users discover more BBC programming and services that they might love by clicking the heart button to show what they love from the BBC.
The launch campaign includes 2 strands of TV activity. The first is a series of launch spots which dramatise people’s passions for BBC programming and services and promote the heart button. These will be followed by a series of ‘Influencer’ trails, featuring some famous faces describing the content and services they most love from BBC.